Followers are the bread and butter of an Instagram profile. The more followers you have, the more popular your account will be. And the more popular your account is, the more likely people are to view, like, and even share your content. It’s easy to see why so many people are focused on attracting more followers to their profiles.
If you’re looking to attract more followers to your Instagram profile, you can do a few things. Here are seven tactics that will help you get more followers on Instagram and help you achieve success:
1. Use Popular Hashtags To Increase Your Visibility
Hashtags are a great way to make your content more visible to people searching for specific topics on Instagram. When you use popular hashtags, you’re more likely to appear in search results and be seen by potential new followers. Finding relevant hashtags is possible through various ways, such as website plugins, Google, and Instagram itself.
Approaching your content with various hashtags is extremely important in growing your following. As with many things in life, a lot of hard work is required to set the foundations for success down the road.
When establishing keywords to use in your content, there are some handy tips you can implement if they are not already a part of your strategy:
- Use industry-specific hashtags to make your content visible to people searching for that topic.
- Use popular, broad hashtags to increase the reach of your content and attract new followers.
- Use niche hashtags to connect with other people interested in similar topics.
Once you’ve established a suitable method of obtaining relevant hashtags, it’s a good idea to randomize the order and try to use a different combination each time you post. This will help keep your content fresh and avoid hashtag fatigue.
If you really have no choice but to use the same hashtags each time, switch up the order, so your content doesn’t look repetitive to your followers.
2. Follow Other Users In Your Niche
One of the best ways to attract new followers is to follow other users in your niche. When you follow someone, they’ll receive a notification that will often prompt them to check out your profile and see what you’re all about.
If they like what they see, there’s a good chance they’ll follow you back. This is a great way to attract new, targeted followers interested in the same thing as you.
When following other users, it’s important not to go overboard. If you follow too many people at once, you’ll become spammy, and it will be challenging to build genuine relationships with other users.
A good rule of thumb is to follow about 10-20 users per day. This way, you won’t come across as spammy, and you’ll have plenty of time to engage with the people you’re following.
3. Be Consistent With Your Content
If you want to attract more followers, it’s essential to be consistent with your content. When people see that you’re posting high-quality content regularly, they’ll be more likely to follow you.
It can be tempting to post as much as possible when you first start out, but it’s important to pace yourself. You’ll quickly run out of ideas if you’re posting too much, and your content will suffer.
A good rule of thumb is to post 1-2 times per day. This way, you can maintain a consistent posting schedule without overwhelming your followers or running out of content.
One of the biggest challenges with consistency is staying motivated. If you’re struggling to stay consistent, it might help to set yourself a goal. For example, you could commit to posting once per day for 30 days.
If you have extra time, working ahead of schedule and creating plenty of posts in advance is a great way to make sure you always have fresh content to post. This can be a lifesaver on days when you’re feeling uninspired or too busy to create new content.
4. Experiment With Marketing Angles
There are a lot of different marketing angles you can take with your content. If you’re stuck in a rut, it might help to experiment with different approaches until you find something that works well for you.
Some standard content approaches include:
- Showing behind the scenes footage
- Asking questions
- Offering discounts
- Sharing user-generated content
It’s also essential to explore your customers’ different needs and wants. Once you know what they’re looking for, you can create content that speaks to those needs. There are various ways you can approach this, but some standard methods include surveys, focus groups, and customer interviews.
Surveys: Although this is one of the more traditional research methods, surveys can still be a great way to learn about your customers. You can use surveys to gather data about customer needs, wants, and pain points.
Focus Groups: Focus groups are another standard research method. With this approach, you’ll bring together people from your target market and ask them questions about your product or service. This can be a great way to get feedback and generate new ideas for content.
Customer Interviews: Customer interviews are more informal than surveys and focus groups. With this approach, you’ll simply reach out to customers and ask them questions about their needs and wants.
You can conduct customer interviews via phone, email, or in person. This method can be beneficial if you’re struggling to develop new ideas for content.
5. Add A Location Tag To Your Posts
Adding a location tag to your posts is a great way to attract new followers interested in the same thing as you. When you add a location tag, your post will show up in the location feed for that area.
For example, if you’re a coffee shop owner and add a location tag to your posts, your posts will show up in the location feed for your city. This is a great way to reach new people who might be interested in your coffee shop. It can also be wise to take this customer segmentation approach to cut expenses.
Developing strategies for content based on locations is a great way to attract new followers and boost your business. It’s scarce for Instagram pages to succeed without providing fresh and relevant content. Ensuring that your content is high quality and consistency is essential for growing your page.
6. Run Contests And Giveaways
Running contests and giveaways is a great way to attract new followers and boost engagement. When you run a contest or giveaway, you can ask people to follow your page to enter. This is a great way to quickly grow your following and provide value to your audience. Combining something like giveaways with the social verification you gain from paid Instagram services, you’ll notice a significant improvement in engagement.
To make your contest or giveaway more successful, offer an enticing prize. Something valuable to your target market will be more likely to generate entries.
It’s also essential to create clear rules for your contest or giveaway. This will help ensure that everything runs smoothly and everyone has a fair chance of winning. Make sure that anyone who enters can easily find and follow the rules.
7. Cross-Collaborate With Others In Your Niche
Cross-collaborating with other accounts in your niche is a great way to reach new people and grow your following. When you collaborate with others, you can share each other’s content and reach a whole new audience.
For example, if you’re a fashion blogger, you could collaborate with a clothing store or a makeup artist. This would allow you to share each other’s content and reach new people interested in what you have to offer.
Cross-collaborating is also a great way to build relationships with other businesses in your niche. These relationships can be beneficial down the road, so it’s important to nurture them from the beginning.
There are various ways you can approach research when it comes to understanding your customers. Surveys, focus groups, and customer interviews are all great methods for learning what your customers want and need. You can also use location tags to attract new followers, run contests and giveaways to boost engagement, and collaborate with others in your niche. Using these tactics, you can grow your Instagram following quickly and efficiently.
Do you want to learn more about how to grow your Instagram following? Check out our blog for more tips and tricks!